New Name. Same Great Flooring Company!

Providing quality and service to the Columbus, Ohio flooring market for over 25 years

FOR IMMEDIATE RELEASE

Contact:

Sheldon Yoder

sheldon@yodercofloors.com

Local Flooring Business Budget Carpet and Flooring Rebrands as Yoder & Co. Floors

New Brand Identity Reflects Company’s Core Values of Family, Integrity, Craftsmanship, and Value

Columbus, Ohio June 25, 2024 – Budget Carpet and Flooring, a respected name that has been providing quality and service to the Columbus, Ohio flooring market for over 25 years, has unveiled a new name, logo, and website as part of an extensive rebranding initiative. The company is now known as Yoder & Co. Floors. This rebrand reflects the company’s commitment to its core values of family, integrity, craftsmanship, and value, ensuring a continued dedication to exceptional service and customer satisfaction in Columbus and surrounding communities.

The decision to rebrand comes after years of organic growth and feedback from clients who felt the “Budget” name no longer represented the quality and values of the company, along with the business’s dedication to integrity and craftsmanship. Adopting the Yoder family name, the company emphasizes its heritage and commitment to local, family-oriented business values. This change underscores the high level of trust, flexibility, and work-life balance within the team, all of which contribute to the Yoder family’s exceptional customer care and meticulous craftsmanship.

“We’ve always considered ourselves more than just a flooring company; we’re a people company,” said Sheldon and Julie Yoder, owners of Yoder & Co. Floors. “Our goal is to make life better for our employees and customers through our dedication to quality and service. This rebrand will help us grow and impact more people, allowing us to continue providing the best solutions for our customers’ flooring needs. We take pride in our meticulous, high-quality work and believe that by creating a supportive and flexible environment for our team, we can offer the best solutions for our customers. We’re excited for this next chapter and look forward to expanding our footprint in the community.”

The official rebrand is effective immediately. To celebrate this milestone, Yoder & Co. Floors will host a special rebranding sale from June 24 to July 31, 2024, offering exclusive discounts and promotions to showcase the new name and brand. During the “Yoder & Co. Floors Rebrand Sale,” shoppers will receive up to 20 percent off qualifying purchases of Shaw, Mohawk, Somerset, and Mullican products. This sales event will emphasize the company’s commitment to exceptional service and quality craftsmanship under its fresh new banner.

Elements of Yoder & Co. Floor’s brand evolution include:

Brand Logo: The new logo portrays a blend of tradition and modernity, reflecting the company’s commitment to fine craftsmanship while embracing a contemporary aesthetic. It embodies the essence of the Yoder family name, signifying the company’s dedication to family values, providing employee recognition, and harmoniously balancing classic and modern elements.

New Brand Colors: This timeless and classic color palette evokes notions of conventionality, reliability, and practicality. The combination of gray and gold adds aesthetic appeal and holds profound spiritual significance, symbolizing purity, wisdom, and spiritual growth. These colors create a perfect equilibrium of emotions within the brand’s identity, reflecting the company’s commitment to excellence and integrity.

New Brand Purpose Statement: Yoder & Co. Floor’s core values of Family, Integrity, Craftsmanship, and Values are the new brand purpose statement. This statement highlights the company’s intention to emphasize these values in all aspects of its business, ensuring a more intentional and authentic representation of its commitment to exceptional service and quality craftsmanship.

New Website: The redesigned website maintains a timeless and classic aesthetic along with improved functionality. It reflects the company’s dedication to providing a seamless user experience and showcases its extensive selection of flooring options. The website maintains the same look and feel with refreshed colors, logos, and fonts while offering a more contemporary and user-friendly interface.

“On behalf of the Shaw Flooring Network, we’re excited to be part of the Yoder & Co. Floors business and new branding initiative. Owners Sheldon and Julie not only offer Shaw’s best flooring products in their beautiful showroom but, most importantly, they put people first in their business and community—there is heart and intentionality behind all they do. We look forward to watching Yoder & Co. Floors continue to thrive and grow.”

Danny Crutfield

Vice President, Shaw Flooring Network (Shaw Floors is a wholly-owned subsidiary of Berkshire Hathaway, Inc.)

About Yoder & Co. Floors

Yoder & Co. Floors is a premier flooring retailer and installation company in Columbus, Ohio. Locally owned and operated for over 25 years, the company offers excellent customer service, fair prices, and high-quality installations. Guided by values of family, integrity, craftsmanship, and value, Yoder & Co. Floors makes the floor shopping process hassle-free, offering expert advice, flexible solutions, and exceptional service. The company ensures convenient access to its products and services by serving Columbus, Ohio, and surrounding areas, including Dublin, Hilliard, Marysville, New Albany, Newark, Powell, Westerville, and Worthington. The showroom, located in Central Ohio, showcases an extensive selection of flooring options across categories, including hardwood, laminate, vinyl, and carpet, sourced from national suppliers such as Shaw, Somerset, Mullican, Anderson Tuftex, and Mohawk Flooring. The company’s installation team includes dedicated employees and trusted subcontractors to ensure high-quality flooring installations for every project.

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Feel free to learn more about Yoder and Co. Floorsvisit our showroom, browse flooring options online (carpet, hardwood, luxury vinyl, laminate, pet, commercial) or contact us.